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MentorIAA (parte a AcademIAA)

IAA Romania mentoring program connecting students and young professionals in advertising, marketing and communication with senior practitioners through online sessions and networking events.

Who is it for?

Students and young people passionate about marketing communications

About the program

MentorIAA is an initiative of AcademIAA / IAA Romania that facilitates mentoring in the advertising, marketing and communication industries, combining one-to-one mentoring, online formats (for example “Mentor de acasă”) and offline networking events (for example MentorFEST).

Who it's for

Students, recent graduates and young professionals who want to learn from the experience of practitioners in agencies, brands and media.

What it offers

Access to senior mentors from marketing, advertising and communication
Authentic face-to-face conversations through networking events and speed‑dating formats
Experiential learning integrated with IAA School and AcademIAA activities
Flexible sessions, including remote mentoring

Why participate

The program supports building a professional network, clarifying career direction and developing practical skills through direct mentoring from industry leaders and practitioners.

Mentor involvement

Mentors provide practical experience, career feedback and market insights; the program has recruited mentors for successive editions and organizes dedicated meetings between senior professionals and students.

Partners and support: some event editions have been supported by industry companies such as Kaufland Romania, Ursus Breweries and Beans & Dots, as well as by the involvement of IAA Young Professionals.